Presenting your racing endeavor as a unique promotional opportunity to prospective sponsors, will certainly require the use of media. Most specifically, video, as nothing sells the excitement of motorsports better than a well crafted, narated video. Gordon Motorsports provides two basic promotional tools to help you get started.
GMS SpeedReel, the most economical way to sell some sizzle. Think of it as a video business card; the excitement of what you do, and how to contact you.
GMS HeroReel, all the sizzle of a SpeedReel, but with more details as to the meat of your offer. A HeroReel is more of a video brochure about your race team. Together, we’ll present your teams ability to effectively represent any brand, from haircare to hardware. Whether your prospect is focused on media exposure and publicity, or entertainment and internal promotion, we’ll help you present the right message.
Once you have some basic tools, you’ll be ready to take the next steps. You’ll need to learn how to identify potential partners, as well as how to approach them. Additionally, you’ll need to understand their business, in order to present a plan that will help them achieve their goals.
We have a great way to get you up to speed quickly. The Essentials of Promotion / Marketing is a proven plan that takes you step by step through the same process that the largest teams in the industry use.